After earning my graphic design degree I was recruited by commercial outdoor studio/lifestyle photographer, John Laptad. From 2007 until 2018.

John Laptad studios, which I was a part of helped launch IBEX e-commerce and catalog under the art direction of Keith Anderson around 2012. product photo: John Laptad photoshop: Amarett Jans
IBEX WOOL CLOTHING

photo/production: John Laptad photo assist: Amarett Jans lifestyle models: Jasmine, Adam client: IBEX clothing

photo/production: John Laptad photo assist: Amarett Jans client: IBEX clothing

photo/production: John Laptad photo assist: Amarett Jans, Chris Shay client: Outdoor Van

photo/production: John Laptad photo assist: Amarett Jans client: TREK bikes

photo/production: John Laptad photo assist: Amarett Jans

photo/production: John Laptad photo assist: Amarett Jans

photo/production: John Laptad photo assist: Amarett Jans client: IBEX

photo/production: John Laptad photo assist: Amarett Jans client: NOBLE EQUINE

photo/production: John Laptad photo assist: Amarett Jans client: SOG Knifes

photo/production: John Laptad photo assist: Amarett Jans client: Pistil Designs

photo/production: John Laptad photo assist: Amarett Jans client: Adventure Medics

Digi-teching off a moto.

photo/production: John Laptad photo assist: Amarett Jans client: TREK bikes

photo/production: John Laptad photo assist: Amarett Jans client: TREK bikes

photo/production: John Laptad photo assist: Amarett Jans client: TREK bikes

This was a good moment

We wanted to show what the smallest details looked like.

I helped Hyperion Herbs, a DTC brand of superb herbs online community grow with quality content and by writing well-researched post copy.

It was my peasure getting Mosko Moto up on social when they started in 2017. I’m proud of the tone we set. Currently, Mosko Moto has 120K followers on Instagram.

Content/photography

I helped Pistil Designs grow on social by creating engaging contests and give-aways. It resulted in Pistil fans tagging #pistildesigns with fun photos wearing pistil in cool places.

Customers responded well to the invitation to share photos wearing Pistil gear

Promotional assets for a GIVEAWAY on social

I worked in the photo department at PLG. I worked as a producer to plan, support an organize shoots. We did 2-3 studio shoots per week for E-commerce PDP images. Photo by Chelsea Miller

As a team we went from appox 2,300 SKU’s in the summer of 2022 to appox 9,300 SKU’s by the end of 2023. Photo by Chelsea Miller. Talent: Shalom Agent: Hefner Agnecy

Setting up

The crew that makes their own rocks!
Rock by Sophie Bannister

photography: Chelsea Miller art direction: Steve Bartell producer: Amarett Jans

All photos in this gallery by: Amarett Jans

Cyclecross- lifestyle

Snowshoeing on Mt. Hood- lifestyle

Pendleton- lifestyle

I created Pastel in the Park to be a creative social that got people together in the park on a Spring day. Lots of dressing up and playful interactions.

Such a fun way to meet people in a park

I was brought onto this stellar project by Creative Director, Christine Fisher of Blue Marble Creative to help produce the educational video for how EdReady works.

Videographer: Kris Ostness

video: Kris Ostness creative director: Christine Fisher, Amanda producer: Amarett Jans

A favorite aspect of shooting apparel were the moments I got to see and capture the innovative designs that brands like ADIDAS and The Northface created under TRW mentorship.

‘1 million pounds by 2025’ It felt good working for an environmentally focused company.

Half way in 2021 and still on their way.

Velcocio renewed: re-commerce

New Balance renewed: re-commerce

TEAL works. The Renewal Workshop was my first experience working with a TEAL organization. Young companies are doing this more naturally because as things evolve as work/life balance, worker autonomy, holarchy are more important than ever.

At TRW the visions were always clear but I believe brands were just learning as TRW did the hard work. Their learnings launched numerous brands into re-commerce i.e. CIRCULAR. Overall = ONGOING SUCCESS.

TRW was acquired by a Dutch fashion logistics company, Bleckmann. They continue help brands become circular.

p.s.- This note is for new companies deciding how they want to operate.: TEAL fails when leadership doesn’t consistently provide VISION and meaningful DIRECTION, fyi.